Prospecting
The Toughest Job in Our Industry 
I.F.L.A. conducted a non-scientific poll in the Spring of 2012. We wanted to know what financial professionals, especially life insurance agents, viewed as the most difficult challenges they face in their practice.
Overwhelmingly agents like you said their top two challenges are, in this order:
- Prospecting
- Training
Every agent we asked agreed that there was plenty of information from companies, agencies, IMOs and FMOs about how to best position their products, but there was nothing new or innovative in the area of prospecting. We realize that having access to the greatest products and services in the world are worthless without having people with whom to discuss them .
We also realize that people who understand concepts and strategies make better clients. IFLA focuses on educating the public about the importance of using traditional financial tools like permanent life insurance and annuities as the primary tools for their financial foundation.
We teach people that there are no bad financial tools, just poorly implemented products by people who don't understand how they work. This is the way we help them realize that listening to the entertainers who preach the "one size fits all" mantra is a very bad idea.
Millions of people all over the world listen to Professor Ballance teach against the "buy term and invest the rest" message sold by the entertainers like Dave Ramsey and Suze Orman.
